Issue #13: Baked Goods: A Simple But Irresistible Lemon Bar

An Unusual Broad Opportunity

I shop at Trader Joe's and my experience has been fantastic.

I get a local market feel when shopping and the products don't make me think twice about what I am consuming.

Traders Joe's is dialed into their customers.

One day, while browsing the baked goods section I met a local pro football player, eyeing something in the frozen foods section.